Sure, it’s the holiday season, but these cookies aren’t the heart-shaped kind that you give your Valentine. These “cookies” are packets of data that businesses rely on to operate their websites. Cookies allow businesses to identify and track users, then customize those users’ web experiences. For the non tech-savvy among us,the concept is best understood by reference to the old Hansel and Gretel story: cookies are the bread crumbs that businesses can use to follow your trail and recognize you when you land back on their home page.